# 37 How to self-publish a best selling book + big news!


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By Kimberly Espinel. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this week’s episode (37) of The EAT, CAPTURE, SHARE Podcast, I’m talking to Fiona Humberstone, author, CEO and founder of The Brand Stylist, whose mission it is to empower entrepreneurs to create incredible brands. Fiona has self published two wildly successful branding books and speaks candidly about what it really takes to self publish with style. Here’s exactly what you can expect from this week’s episode …

  • I talk about my instagram food photography challenge and my online food styling e-course

  • Fiona introduces herself

  • Fiona shares how she knew there was a need for her book

  • Fiona explains why she decided to self publish her books rather than pursue the traditional publishing route

  • Fiona notes why she decided NOT to send her book proposal out to countless publishers

  • We chat about how many books most authors really sell (this may shock you!)

  • Fiona talks about why her self published books are better self published than if they had been traditionally published

  • We discuss whether having an audience on social media or a mailing list is essential, with Fiona sharing her exact instagram audience and mailing list size at the time of writing her break out book, How to Style your Brand (you’re in for a surprise!)

  • Fiona mentions how she worked through her imposter syndrome and fear during the book writing process

  • Fiona shares the incredible amount of books she sold in the first 6 week of her book’s release, how many she sold in its first year and how she made it onto the Amazon Bestseller List!

  • We discuss whether self publishing is second best and how to ensure it isn’t!

  • Fiona notes what some of the key benefits are to working with a traditional publisher

  • We chat about the realities of publishing books in today’s digital age

  • We speak about how to know if you’re an expert in your field

  • Fiona shares WHY writing a book is worth it

  • Fiona notes how much money it realistically takes to self publish a great book

  • Fiona explains why print on demand for self published cookbook authors may not be the best option

  • Fiona outlines key questions to ask yourself when you’re thinking about writing a book (self published or not!)

  • Fiona highlights some of pitfalls she encountered on her self publishing journey

  • Fiona shares how she made her book a roaring success

  • Fiona notes why taking your audience on your writing journey is key

  • We speak about how small or large your mailing list should be if you’re considering self publishing


Find the full show notes here.

38 episodes