#46 - Rich Roll on Food Tribalism, Building an Authentic Brand, and Keeping it Real

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Rich Roll is an ultra-endurance athlete and full-time wellness and plant-based nutrition advocate.If you are familiar with the world of plant-based lifestyle and wellness, chances are you have heard Rich's popular podcast and maybe even read his book, Finding Ultra. If you have, then you know Rich is a pretty incredible individual with a fascinating life story. In this conversation, Rich and I talk about:
  • The dangers of food tribalism and the superficial divides between good food advocates who all generally want the same things: to improve their health and help the environment.
  • His views on the best way to eat and what he does to fuel his performance.
  • His thoughts on how to build an authentic brand and the importance of integrity to reach people today.
  • Lessons entrepreneurs in the food space can use to help establish their individuality and voice.
We also get into Rich’s backstory and he shares in-depth details about how he went from being a high-powered entertainment attorney to the brink of bankruptcy after he gave up his career to find his passion. He shares the struggles he and his family had to overcome to get to the point of success he has reached today and discusses what helped him get through it all. Get the Eat For The Planet book at https://eftp.co/ Show notes for this episode: http://onegreenplanet.org/episode-forty-six-rich-roll Follow Nil Zacharias on Twitter Newsletter signup: http://eepurl.com/cTT7Tv Like #EatForThePlanet on Facebook Contact us at eftp@onegreenplanet.org

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