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Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
Manage episode 417000628 series 2921256
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data model provides a "single source of truth."
- The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
- What different attribution models reveal about the customer journey.
- Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
- Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Are you feeling overwhelmed with admin and marketing tasks? Too much to do and no time to get it all done?
Introducing our pre-vetted marketing and admin assistants —they’re experts who can join your team in less than a week, saving you up to 50% compared to hiring in the US or EU. Stop working in your business and start working on it.
Learn more at https://ecommercecoffeebreak.com/team
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Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.
100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
368 episodes
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Manage episode 417000628 series 2921256
In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com
Topics discussed in this episode:
- Why attribution is crucial for business leaders and executives in making informed marketing decisions
- How a click-based, first-party data model provides a "single source of truth."
- The different attribution models, including multi-touch and single-touch models, and their impact on decision-making
- What different attribution models reveal about the customer journey.
- Common misconceptions about attribution, including the impact of third-party cookies and the significance of impression data
- Future developments in attribution solutions, such as integration with Customer Data Platforms (CDPs)
Links & Resources
Website: https://www.attributionapp.com/
Shopify App Store: https://apps.shopify.com/attribution
LinkedIn: https://www.linkedin.com/company/attribution/
X/Twitter: https://twitter.com/attributionapp
Get access to more free resources by visiting the podcast episode page at
t.ly/yYvEW
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Are you feeling overwhelmed with admin and marketing tasks? Too much to do and no time to get it all done?
Introducing our pre-vetted marketing and admin assistants —they’re experts who can join your team in less than a week, saving you up to 50% compared to hiring in the US or EU. Stop working in your business and start working on it.
Learn more at https://ecommercecoffeebreak.com/team
Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.
100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
368 episodes
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