Episode 124 - Turning a Crazy Idea into a Multi-Million Dollar eCommerce Business with Chris Meade of CrossNet Games

eCommerce Evolution

CrossNet Game began as a crazy idea dreamed up late at night by two brothers and their best friend. But ideas are a dime a dozen. Chris and his brother Greg and co-founder Mike turned their crazy idea into a wildly popular product and a rapidly growing company. So what is CrossNet? It’s 4-way volleyball. Put another way, if volleyball 4 square had a baby, it would be CrossNet. And it’s amazing.

This is a phenomenal story about how to launch a product from total obscurity into a sensation. We talk about how the product came to be, how the founders successfully boot-strapped everything initially, and how a combination of playing volleyball all day on the beaches of Miami plus Facebook Ads fueled their launch. Here’s a look at what we discuss:

• How their first “prototype” and first test market let them know they were onto something big
• Why they packed their bags and moved from Connecticut to Miami to launch CrossNet
• Creating the snowball effect - doing lots of little things well and watching success and momentum grow over time.
• Their first brand ambassadors and their first influencer…all by accident (but still duplicatable)
• Their most important sales channels
• How they view Amazon
• How they are using events (pre-pandemic) to grow the brand
• Getting their product in 5,000+ schools
• Getting into Dicks Sporting Goods, Academy Sports and more
• What products are next for CrossNet and how they plan to grow (including running YT ads with OMG Commerce…)