Episode 28 - Lessons from Shark Tank and Beyond With Steven Sashen of Xero Shoes


Manage episode 218762960 series 2452172
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
The story behind Xero Shoes is a crazy one. World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements. Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC's hit show Shark Tank. This episode is a ton of fun and is chock full of insights and stories from a really unique online merchant. Steven Sashen is a competitive sprinter, a TV and film veteran, an SEO, and an entrepreneur through and through. This interview is part of our "How I Did It" series and outlines some of the elements driving the growth of Xero Shoes. Here's a glimpse of what we cover: - Some of the factors that lead to the huge success of Xero Shoes (Steven's answer might surprise you). - Steven's favorite sources of traffic - Conversion tips that have grown Xero Shoes to what it is today - How Steven and team approach product design and how that's helped them succeed in the wildly competitive footwear space - Lessons learned for the Shark Tank (hint: you better know your numbers) - How Xero Shoes is leveraging the crowd funding trend - Plus more!

71 episodes available. A new episode about every 13 days averaging 47 mins duration .