Episode 35 -Building an Ecommerce Skincare Empire from Scratch with Jared Mitchell

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This is part of the "how I did it" series where we interview successful eCommerce entrepreneurs and dig into the tactics and strategies that propelled them ahead of the pack. This interview with Jared Mitchell, Co-Founder of Skincare by Alana, is a great example of building a community, testing everything, and diversifying traffic. Jared and Alana's story is pretty awesome. Jared went from a bass player with a record deal that fell through to self-employed deck builder to helping his wife launch an online skincare company. Jared took some SEO knowledge and combined it with Alana’s passion and as an esthetician to build a budding eCommerce skincare store. We dig into some really interesting stuff in this episode including: - Jared’s top 4 Conversion hacks over the last 12 months - A shipping offer test with surprising results - Using Quizzes & Surveys for better conversions (this was an eye-opener for me) - How to grow a new brand piggybacking on existing brands - Jared’s top traffic sources - Using Amazon to boost Google SEO traffic - What separates successful eCommerce companies from the rest of the pack

74 episodes available. A new episode about every 13 days averaging 46 mins duration .