Episode 58 - How To Maximize Holiday Sales with Chris Brewer


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This episode is a treat both in terms of topic and guest. I have my long-time business partner Chris Brewer on to talk about the most important topic of the year for most eCommerce companies - Holiday Sales.

For most eComm companies the Holiday season will determine whether you have a good year or a not so good year. For some companies every day of holiday sales is the equivalent of a week or two the rest of the year. Having a great holiday season requires planning, attention to detail and some creativity.

I see things lining up for most eCommerce companies to break sales records this Holiday. Will you be one of them?

Here’s a look at what we cover:

  • Getting Your Google Ad Campaigns Ready - getting your search, shopping and brand campaigns ready to “make hay” this holiday season.
  • Getting Your YouTube Ads Ready - Do you have remarketing in place? Are you capitalizing on your competition? Do you have a unique holiday message? All of this and more is important to maximize YouTube results.
  • Getting Your Amazon Ads Ready - Amazon is poised to CRUSH IT this holiday season. Are your ad campaigns ready?
  • Getting Your Email Marketing in Place - Email marketing could be your x-factor this holiday. Remember to segment and remember the rule of 3!
  • Planning your promotions - Get your promo calendar finished now!
  • Staying on Top of Everything - We talk about ways to stay on top of everything and make sure nothing is missed this holiday season.

Here’s to making Holiday 2018 your best ever...

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