77: Uncover Hidden Revenue Potential With Automated Segmentation


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By Steve Hutt. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

My guest on today's episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation.

Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI.

You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights right-out-of-the-box. You get 1-click sync to your email marketing platform or build winning Facebook audiences and retargeting with Google.

Let’s jump in and learn more about these important and actionable insights that you can take advantage of today!

What You Will Learn Today…

  • How to find hidden revenue potential with automated, profit-driving customer segments.
  • How to get instant clarity on your key performance metrics across acquisition, activation, retention, and churn.
  • How to map the customer journey for different segments and buyer types to understand timing, products, and device usage.
  • Uncover upsell and cross-sell opportunities with product combos that increase repeat purchases and CLV.

Links And Resources Mentioned In This Episode

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Justuno is an AI visitor conversion platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.

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