Unlocking Amazon’s Full Potential for Your Business - with Dan Brownsher

eCommerce Marketing Podcast

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares his background in e-commerce and how he got started with Amazon. They also cover topics such as retail readiness, advertising strategies, the importance of brand stores, diagnosing problems with an Amazon business, and the future of Amazon and emerging trends.

Key Episode Takeaways:

• Retail readiness is crucial on Amazon, including filling up the image carousel, using infographics and video content, and having a brand store and eight plus content.
• Brands should get clarity on which part of the advertising funnel they want to target on Amazon and focus on the right ad types for their goals.
• Data visibility is important for brands on Amazon, and they should focus on the key performance indicators (KPIs) and data points that matter most to their business.
• Brand stores on Amazon are becoming more important for telling a brand's story and interacting with customers outside of the platform.
• Amazon is a unique platform and requires its own strategies, different from other marketplaces like Walmart and eBay.
• Emerging trends on Amazon include non-endemic DSP, where brands can leverage Amazon's advertising capabilities even if they don't sell physical products on the platform.

If you feel Dan Brownsher and his team at Channel Key can help you, you may visit: https://www.channelkey.com/

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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