The Customer MasterPlan Model - use it to improve your marketing performance


Manage episode 259283983 series 79607
By Chloë Thomas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.

Since then it’s consistently been the number 1 ‘eCommerce’ book on, and frequently hits number one positions in the USA and around the world.

Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!

Well in March the Audiobook version FINALLY went live.

(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!

So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.

You can hear the whole of Part 1 The Customer MasterPlan Model.

I’ve picked this section to share with you because I think it’s one of the most helpful sections of the book – it takes you through my Customer MasterPlan Model and how you can use it to improve your marketing.

It works for businesses of all shapes and sizes – so I think you’re going to find it very useful too.


You can get the full audiobook right now on all good audiobook platforms including Audible:

And lots more:

It’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.

If you’re not yet sure you want to invest in the whole book then head to to take the free crash course – 2 chapters with video and audio guides too.

In next week’s episode I’ll be sharing a couple of chapters from Part 4 My Marketing Maxims. So make sure you’ve subscribed to the show so you don’t miss out on them.

312 episodes