353 : Cyndi Zlotow – Success takes perspective of the channel you are selling on with Amazing Taste

eCommerce Momentum Podcast

Is $100k a year a lot of sales on Amazon? Answer: Depends. Is $100k a lot of sales on Etsy? Answer: Depends. See understanding what selling those volumes with the cost structure you have in place will help you understand whether those are good numbers. You need to understand why the channel is making changes. Why the channel is adding/losing sellers. Master where you are, get the most from where you are and stop worrying about things you can not change. Takes some perspective. Mentioned: Amazing Taste on Instagram Amazing Taste on Youtube Sponsors SPECIAL OFFER FOR MY LISTENERS ONLY TWO WEEKS FREE TRIAL!!!! Gaye’s Million Dollar Arbitrage List Solutions4ecommerce Scope from Sellerlabs Tactical Arbitrage – Get an 18 day free trial with code: “Tactical” Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire. GoDaddy Grasshopper Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better) Cyndi: 00:00:00 So I talked to a lot of people over, um, you know, through the course of the day I'm building their businesses and they always talk about trust, value and relevancy. How much does your buyer trust you? Meaning that's your conversion rates. So that buyer comes in when that buyer comes into your listing, they have to trust you that this is the right product for them. Cool voice guy: 00:00:22 Do they focus on the people, the products, and the process of, here's your host, Steven Peterson. Stephen: 00:00:35 He wanted to talk a few moments about some sponsors scope from sellerlabs. Um, when's the last time you created a listing? Right? And when you create that listing, you've got to come up with the keywords, right? It's all key word dependent. I don't care if it's a private label or wholesale. You've got to get it right. Well, what's the best way to get it right? And if you're selling a similar product that's really successful, you go and you take and use their keywords and that's what scope does for you. So phenomenal tool brought to you again by seller labs. The leaders in technology, when it comes to Amazon right now, they are just crushing it with all their products, but scope allows you to get that listing right, get ranked for those key words as fast as possible. Therefore you get the sales. So go to [inaudible] dot com, forward slash scope. Stephen: 00:01:24 Use the code word momentum, save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don't adjust, what's cool about what I love about a seller labs is that you then message and say, Hey, I didn't get this right tyler. Hey Jeff, this isn't working right. What am I doing wrong? And Boom, you're going to get the help you need and that's what you're going to get from solar lamps. And it's a very special group that had been very. I've been very fortunate to be connected with them. And again, I look over time they've delivered every single time. You know, same thing I can say for Karen from solutions for ECOMMERCE. I mean, she's been carrying my account for a couple of years now. Um, and our account, my wife and I, and she really does handle things for us. Stephen: 00:02:06 Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she'll send me a template, I pop in some information and then boom, it's handled await. These pictures weren't done right, blah, blah blah. This UPC needs to poom modified, adjusted. And again, the communication's been phenomenal too. I get an email back saying, hey, this was done or this, you're missing this, Steve. Hey, you gotta do this. So,