371: Daneen & Alex England – The right Insurance is mandatory – Raising an Amazon FBA business from the Ashes! Yes there was a fire!

eCommerce Momentum Podcast

Get ready to get emotional. Yes it is okay. What would happen t your world if your business was destroyed by a fire. EVERYTHING! See you build a business, then pivot to a long term model and then..... Fire. Is your plan ready for that? Will your insurance cover you? For everything? Will your homeowners insurance cover you for inventory for your business in your house? Are your receipts in your warehouse where the fire occurred? Do you have an offsite backup?Well learn about Daneen and her families (yes staff) and their adventure rebuilding after the fire. What you can expect and what you can not expect. Note: You need an emergency fund! Mentioned: Danee's email contact Daneen's Facebook contact Alex's program: Amazon Listings Demystified Sponsors SPECIAL OFFER FOR MY LISTENERS ONLY TWO WEEKS FREE TRIAL!!!! Gaye’s Million Dollar Arbitrage List Solutions4ecommerce Scope from Sellerlabs Tactical Arbitrage – Get an 18 day free trial with code: “Tactical” Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire. GoDaddy Grasshopper Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better) Daneen & Alex: 00:00:00 You're just waiting on a hazard that happen to ruin you completely. I had not only myself, but I had two employees at the time and their entire livelihood was based on their income. Therefore, I was able to actually continue their payroll during the time that we were down because of insurance. Cool voice guy: 00:00:20 Welcome to the ECOMMERCE, but we focus on the people, the products, and the process of, here's your host, Steven Peterson. Stephen: 00:00:33 Want to jump in and talk about two sponsors today, seller lab scope. Uh, you've heard me say it, you know, and, and, you know, you're probably sitting there saying, Steve, you say this every episode I do because I believe in the product. Um, yes. Uh, sellerlabs labs is a sponsor. Michelle, don't get that wrong. However, it's a sponsor of a product that I use, so I'm Kinda lucky they pay me and yet I pay to use the product. And the reason I pay to use the product is because it allows me to, um, get better listings, right? That's what you need to do, right? If you're selling on Amazon, you need to understand keywords and you need to figure out what are the right keywords and sometimes it's confusing as heck. Why does a certain keyword work a certain way? Well, the beauty is in scope as you can pull up your competitor who's really crushing it and see what keywords they're using. Stephen: 00:01:20 That's the lesson. And then you can find a similar one and pull them up and you're going to see a pattern and then you do that pattern for yourself and you can get those same results if you get lucky and figure out what the key word is for your product. So take some of the luck out of it and use scope. Um, again, go to seller labs.com, forward slash scope. Use the code momentum, say 50 bucks and try it and see if you can improve an existing listing. I think that's the best thing you can do is take one of your listings that's performing and then go in and try to enhance it and see if you see an improvement. Give it 30 days or what have you. And if you see an improvement, then there's a clue that maybe you can see an improvement on all your listings. Stephen: 00:02:00 That's why I use a scope and I just think it's such a great product because I don't have to reinvent the wheel. Right? There are much smarter people than I that have done a lot of other cool things to figure out what the keyword is and what people are searching for and using a whole bunch of other techniques. And then you get to take advantage of it and is really inexpensive. And again, you're going to say 50 bucks.