Sideload #09 – How SEO and link building can breathe new life into the humble press office

32:17
 
Share
 

Manage episode 190168076 series 1396993
By Edelman UK. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Special guest Ben Harrow from Vouchercloud (www.vouchercloud.com) joins London Tech’s Christina Petrova to discuss how SEO practices and link-building can not only create better results for brands, but a whole new dynamic for the old-school press office model. No more “did you get my press release?” but, “I know this ranks well for your readers, any chance of a link back?” Want to get in touch? Email sideload@edelman.com

75 episodes