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Sideload #28 – The era of business science

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Manage episode 220723840 series 1396993
Content provided by Edelman UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edelman UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It was previously an unheard-of concept but now we’re able to use data to plot the hallmarks of a great comms campaign. But how does it work and will it spell the end of good old-fashioned gut instinct? We spoke to Matt Sato, from Edelman Intelligence in New York about the tech behind this new approach.

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 220723840 series 1396993
Content provided by Edelman UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edelman UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It was previously an unheard-of concept but now we’re able to use data to plot the hallmarks of a great comms campaign. But how does it work and will it spell the end of good old-fashioned gut instinct? We spoke to Matt Sato, from Edelman Intelligence in New York about the tech behind this new approach.

  continue reading

95 episodes

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