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473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan
Manage episode 318013727 series 2391116
[00:06:12] Marketing in college and foundational education, not tactics.
[00:09:46] Foundational Understanding: Knowing the New Media Audience
[00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking
[00:11:26] The Interview Series Title Sponsor: Site Strategics
[00:14:54] Privacy in digital marketing: what you need to know
[00:17:10] Google's first major step in privacy: Google's FLoC
[00:19:17] What are marketers facing with privacy challenges in 2022
[00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives.
[00:23:58] Going to the target audience, not just the big platforms
[00:24:22] Sponsor for EDGE of the Web: Wix
[00:25:26] What are first-person cookies?
[00:30:16] Having a good offer is more important than the platforms you're on
[00:32:20] You've got to roll with authenticity first
[00:33:09] The brands that will be nimble will win
[00:35:06] CRMs: Are you keeping your own data
[00:36:26] What about the small audience data set?
[00:40:21] Building an understanding of your audience
[00:42:38] If you're going to win at online marketing, you've missed the window when it was easy.
[00:44:22] When you give away stuff, you're going to build a bigger audience
[00:46:22] What is your differentiator?
741 episodes
473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Manage episode 318013727 series 2391116
[00:06:12] Marketing in college and foundational education, not tactics.
[00:09:46] Foundational Understanding: Knowing the New Media Audience
[00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking
[00:11:26] The Interview Series Title Sponsor: Site Strategics
[00:14:54] Privacy in digital marketing: what you need to know
[00:17:10] Google's first major step in privacy: Google's FLoC
[00:19:17] What are marketers facing with privacy challenges in 2022
[00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives.
[00:23:58] Going to the target audience, not just the big platforms
[00:24:22] Sponsor for EDGE of the Web: Wix
[00:25:26] What are first-person cookies?
[00:30:16] Having a good offer is more important than the platforms you're on
[00:32:20] You've got to roll with authenticity first
[00:33:09] The brands that will be nimble will win
[00:35:06] CRMs: Are you keeping your own data
[00:36:26] What about the small audience data set?
[00:40:21] Building an understanding of your audience
[00:42:38] If you're going to win at online marketing, you've missed the window when it was easy.
[00:44:22] When you give away stuff, you're going to build a bigger audience
[00:46:22] What is your differentiator?
741 episodes
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