Corey Rabazinski on PPC, Email Marketing and How to use Google Adwords Efficiently

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Bio

Corey Rabazinski is a digital marketer by trade a passion. He i

s currently the

Marketing Director at Code School, which was recently acquired b

y

Pluralsight. While there, he helped the company get to over $1M in mo

nthly

revenue and over 1,000,000 users within his first year. He is accr

edited by

both Google and Bing and is the author of Google AdWords for Beginners.

Prior to joining Code School he managed multi-million dollar digital

campaigns for companies such as Holiday Inn, Tony Roma's, Diamo

nd

Resorts and Universal Studios while working at an Ad Age Top 100

advertising agency.

Corey Rabazinski is a Google and Bing accredited digital marketer

with 6+ years of experience helping companies grow online. He has

managed multi-million dollar digital campaigns for companies such as

Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.

He is currently the Marketing Director at Code School where he has

helped the startup get to over 1 million users and $1M MRR.

He also teaches digital marketing online with courses that have over

10,000 combined students.

Responsible for:

-Paid acquisition channels including Paid Search, Retargeting, Display

Advertising & Strategic Partnerships.

-Email marketing including marketing automation, lead nurturing and upset

campaigns

-Organic Search (SEO) strategy, research & implementation

-Customer Analytics and conversion rate optimization

My name is Corey and I am a digital marketer by trade and passion. I

’

m

currently the Marketing Director at

Code School

, based in sunny Orlando,

1. We were

recently acquired

by the fantastic team at Pluralsight.

About a year ago I discovered that I also enjoy teaching. Since then, I

’

ve

released a book (

available on Amazon

) and a

course on Google AdWords

.

The book launched with over 5,000 downloads in the first week and my

course currently has over 10,000 students.

I

’

ve also been working on a

URL builder

tool for marketers that adds UTM

tracking codes onto URLs, shortens them, and saves them for later use

and analysis. It is a work in progress, but I am excited in the direction that

the product is heading.

Outside of work I enjoy traveling,

photography

, movies, and playing golf

–

I

played football in college at the University of Central Florida, but just stick

to watching nowadays. I am also

trying

to teach myself design with

Sketch

,

my new favorite Mac app.

Introduction

Corey Rabazinski is the author of Google AdWords for Beginners, he

’

s the

Marketing Director of Code School which is (Acquired by Pluralsight

), he

’

s

also an expert in PPC, Email Marketing and SEO

Questions

What

’

s your background and how did you

start in the digital world?

How did you help the Code School get to over

$1M in monthly revenue and over 1,000,000

users within your first year at the company?

What

’

s Pluralsight?

Why Pluralsight acquired Code School?

How to be accredited by both Google and

Bing?

What

’

s google adwords?

Is using adwords more friendly nowadays

comparing with before?

Why having a landing page is important

when using adwords?

What are the must have factors in a landing

page that coverts leads into subscribers and

customers?

What are the ad groups fundamentals?

Location targeting vs. location groups?

Pay per click or per impression is wiser

choose for campaigns?

Manual budget or automatic budget for the

price per click is a better option to go with?

Any other advise regarding bidding and

budgeting?

What are the Ads extensions and how to use

them?

How to write an attractive ads?

Best techniques to adding the right

keywords?

How to research keywords?

How to optimize the click through rates?

What

’

s the URL builder tool that you are

working on and how it works?

Which email auto responder you prefer?

How many emails should be sent to the list

without pushing them to opt out?

Text emails or emails with pictures or layout

convert betters?

How to increase the open rate of emails?

Should we capture name and email in the opt

in forms or just the email?

Do you recommend any email marketer?

Share with us some more tips that improve

conversion?

What

’

s your 2 cents about off page and on

page SEO that works nowadays?

Ho

w to Create a Successful Udemy Course?

How do you write and blog efficiently?

Do you like the employment life? Do you

think of quiting the employment life one day into

full time entrepreneurial venture?

Do you run PPC or Email Marketing or

Conversion Campaigns out of code school as

freelancer?

How much do you charge per hour for

consultation?

Tell us more about your other projects that

you are currently working on or planning for

the future?

Share with us some of the tools or software

that make you more efficient?

What are your other hobbies?

Who are your top 3 mentors?

What are the Top 3 apps that you use on your

smart phone?

What are the habits that you are trying to

develop to stay efficient?

If you have the chance, what would you say to

advice your younger self?

What are your top 3 favorite books?

What are the top 3 people that you are

inspired by?

What makes you really happy?

How people can contact you?