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Data Do’s and Don’ts: Takeaways from Personalized Problems
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Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26.
Ideas you don’t want to miss
(04:54) Takeaway 1: Use data to personalize for relevance, not for attention
(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff
(06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization
(07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you
(08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for
(08:53) Takeaway #6: Value those replies, read them, respond to them, and use them!
(09:34) Takeaway #7: Balance plain text strategy with well designed emails (for ecomm)
Links from this episode
Take a look at the emails we featured in Ep. 26.
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
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