COACHING SESSION: Chat with a Sex Therapist about Ideal Client, Branding, and Blogging

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By Marissa Lawton, Marissa Lawton; Licensed counselor, and Online marketer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Hey, Risers! Today I’m sharing my coaching call with Marissa, a sex therapist who specializes in poly relationships and infidelity in Vancouver, Washington. As she’s jumping back into private practice, she’s seeking ways to market herself online and in her community.

In our conversation, we discover her ideal client, their buying psychology and crafting a unique brand message that speaks to them. I also go over the importance of having a stellar website, blogging, SEO hacks, and what to post on social media.

The biggest takeaway from Marissa’s call is to be your authentic self. We can easily get lost in buzzwords or being overly professional that we forget to be human.

At the end of the day, people buy from people they know, like, and trust. There’s a sweet spot where you and your ideal client connect. That touch point might be the way you speak in session, a mutual hobby, or even a joke. The more ‘you’ you can be the better!

If you loved today’s episode and hearing the insights and clarity Marissa gained through our coaching call reach out to me on my website or email me at hello@marissalawton.com Want the opportunity for free coaching call with me? Head on over to The Empathy Rising Community and fill out the application to be a guest on the podcast. I would love to have you on the show, thanks guys!

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