Should Every Blog be a Marketing Asset


Manage episode 244527742 series 2558008
By Marissa Lawton, Marissa Lawton; Licensed counselor, and Online marketer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Doing the same thing over and over...

can start to get really freaking boring.

And when you’re writing a different version of the same 2000 words on a weekly basis, blogging can start to feel like a chore rather than an enjoyable way to market your private practice.

Now, while I’m the queen of type-A structure and systems, I do agree that incorporating variety into your blogging strategy is a must. First, it keeps you from getting bored. And it also allows you clients to binge on the content you’ve created and start to get a clear sense of what it would be like to work with you.

But does every single, solitary blog post you write have to be a marketing asset?

On this episode, I talk about the five types of blog posts that work really well for a therapy practice, how to make sure you have variety on your blog, and share whether everything you write has to have a pre-defined purpose.



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