Slow Marketing: It’s Not All About Faster or Bigger


Manage episode 244527748 series 2558008
By Marissa Lawton, Marissa Lawton; Licensed counselor, and Online marketer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It’s no secret…

that as psychotherapists in private practice we have a bit of a competitive streak. We’re ambitious and our aspirations matter to us.

But, that does not mean we have to give in to the pressure to build bigger therapy practices faster…

You do not have to build a group practice that feels more like a conglomeration that a place that helps people. You do not have to see so many clients your eyes cross by the end of the day, and you don’t have to squeeze them all in back-to-back so you hardly have any time left in the day to pee let alone eat a decent lunch, do your notes, or take a little bit of down time to decompress.

In fact, there is a stealthy movement in the marketing world that is starting to combat this idea of more is more. Slow marketing is all about congruence. About building the private practice that is right for you and promoting it in a way that makes sense for those of us who have big goals but also have big hearts.

Being intentional and authentic in your marketing PAYS! In this episode, I share my success with the Slow Marketing Method. Slow marketing throws out the pressure to perform on social. Instead, the focus is on crafting an honest message that converts ideal clients. I also talk about the three marketing techniques and how to properly use them.



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