The Form and Function of a High-Converting Homepage

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By Marissa Lawton, Marissa Lawton; Licensed counselor, and Online marketer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Your homepage is arguably the most important page on your website as it is the first impression a person will have with you and your practice.

It is the place to affirm your ideal client and if you fail to do that, the person you really want on your caseload is likely to click off of your site and head to another clinician’s.

A poorly written homepage gives off a bad first impression. A potential client can’t tell if they can be helped or if you are the right person to help them. But also, and maybe more damaging, doubt about themselves, and the potential for their presenting problem to get better. So this episode is all about shedding some light on why your homepage is so important. Not to mention what your ideal clients need to read so they schedule with you!

We are going over all the technical aspects of the homepage on your website. We’ll dive into how your homepage functions, how to format it, it’s main goal, and how to make it convert. We also give some actionable steps to take to make it exactly what you want it to be. Not to mention what your ideal clients need to read so they book you!

It’s not too late! Ready to create your FREE Heartfelt Homepage? Click here to join me and your colleagues for this really cool community building event starting TODAY: bit.ly/therapy-homepage

FB Group: https://www.facebook.com/groups/empathyrisingcommunity

46 episodes