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051: Imperfect Action Trumps Perfect Inaction | Hernan Vazquez
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Hernan is an internet marketer, entrepreneur and SEO specialist, who focuses on bringing results to clients and students by researching, developing and sharing techniques to get more traffic, better Google rankings and increase sales.
In this episode, Hernan Vazquez and I discuss:
- Been doing SEO for the past 10 years, even during the time he had a day-job
- The last three years, focusing on increasing traffic and sales, by using sales funnels
- He started growing companies to turn paid advertising into profit
- And stepped away from SEO
- Being driven and curious as methods to create success
- Best way to learn is by doing
- Learning by getting mentored is also important
- Entrepreneurship is in his DNA, he's always tried to create projects and make more money
- When it came down to the choice between 10 years in a corporate job, or 10 years of focusing on your own growth, it wasn't much of a competition
- He ran the HR department of a big corporation in his early twenties
- Worse entrepreneurial moment: After moving to Cordova, Argentina, far away from family, with a new girlfriend, it was very hard, the money was tough, and it was a harsh winter - but it made him wonder what can he do, which is how he started selling his writing
- He started learning web design and SEO and formed his own agency
- Something that really works for his business
- Giving away free value
- Starting a YouTube channel
- Getting consulting clients
- How to know it's worth it
- For the first month, or three months, get some results
- Get response from the market - and analyze the data
- Rituals and habits are important for keeping yourself organized
- Working with a calendar
- Exercise three times a week
- Waking up early
- A few quiet moments for yourself
- Enthusiasm is happiness
- Doing something you love
- A parting piece of advice that you shouldn't miss
Resources Mentioned in This Episode:
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