087: Is the World's Strongest Coffee ☕... a Death Wish ☠? The Marketing Journey of Mike Brown.


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Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, over a million people have trusted Death Wish Coffee to wake them up and keep them going every day. As a result of winning Intuit Quickbooks ‘Small Business Big Game’ competition, Death Wish Coffee was also the smallest business to ever have a commercial played during the Super Bowl.

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Fabulous 4 Questions:
  1. ? ? Favorite Book(s)? The Count of Monte Cristo
  2. ?? Favorite Amazon.com purchase? Clip on cup holder. I use this everywhere in my house.
  3. ?? Favorite Tool that's GROWN your Business? Seller Labs' Feeback Genius - We set this up years ago. It requires the smallest amount of attention and drives the largest impact on our online reviews (Amazon). It's a great product that is backed by an amazing team and is a huge reason we've been the top performing coffee on Amazon for the past 4 years.
  4. ?? BIGGEST Challenge keeping your Business from GROWING? Maybe a listener could help you solve this issue... ??: Luckily, Death Wish Coffee is growing at the pace we are allowing it to grow at. The process has been enjoyable and strategic. But saying "No" to ideas I know could be winners is always a challenge and has been a distraction at times. I'm not a quick decision maker and spend way too much time analyzing. Luckily, my team steers me in the right direction but not until I've spent a great deal of time doing my homework. Also, video. Everyone needs to do more video.

*** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Mike Brown Interview. ***

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