101: Xero Shoes is Running by their Competition... Find out How w/ Shark Tank Contestant: Steven Sashen.


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Steven Sashen is the developer and CEO of Xero Shoes. Steven and his wife, Lena Phoenix, started the "Barefoot... PLUS!" sandal business in late 2009...

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Fabulous 4 Questions:
  1. ? ? Favorite Book(s)? Fooled by Randomness by Nassim Nicholas Taleb & Stumbling on Happiness by Daniel Gilbert
  2. ?? Favorite Amazon.com purchase? All the little parts I've gotten to make my Subaru BRZ faster.
  3. ?? Favorite Tool that's GROWN your Business? LOTS that have helped, but I'd never call any a "favorite" (all ecommerce software sucks differently).
  4. ?? BIGGEST Challenge keeping your Business from GROWING? CAPITAL... at our growth rate, we need more cash.

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