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Jeff Green

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Manage episode 188030406 series 1459183
Content provided by Entrepreneur Media Inc and Entrepreneur Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Entrepreneur Media Inc and Entrepreneur Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Founder and CEO of The Trade Desk, Jeff Green, breaks down the purchase funnel, look-alike modeling, and targeted advertising. You can't afford to miss this episode!

  • [00:00:00] Advertising in a Data-Driven Wonderland
  • [00:06:23] Purchase Funnel 101: The Customer Journey
  • [00:11:30] Design and Data Converge in Web Advertising
  • [00:18:21] Passing the Torch to the Next Generation
  • [00:27:11] Look-Alike Modeling and Target Marketing
  • [00:33:22] Create Scalable, Personalized Ads
  continue reading

262 episodes

Artwork

Jeff Green

Entrepreneur Weekly

30 subscribers

published

iconShare
 
Manage episode 188030406 series 1459183
Content provided by Entrepreneur Media Inc and Entrepreneur Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Entrepreneur Media Inc and Entrepreneur Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Founder and CEO of The Trade Desk, Jeff Green, breaks down the purchase funnel, look-alike modeling, and targeted advertising. You can't afford to miss this episode!

  • [00:00:00] Advertising in a Data-Driven Wonderland
  • [00:06:23] Purchase Funnel 101: The Customer Journey
  • [00:11:30] Design and Data Converge in Web Advertising
  • [00:18:21] Passing the Torch to the Next Generation
  • [00:27:11] Look-Alike Modeling and Target Marketing
  • [00:33:22] Create Scalable, Personalized Ads
  continue reading

262 episodes

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