Episode 24: Tom Buford Reveals How To Get Over Your Fear To Charge What You Deserve


Manage episode 189516834 series 1306095
By Nina Cooke, Nina Cooke: Business Freedom Coach helping successful, and but stuck business owners grow their revenue while falling back in love with their business.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Tom Buford is a business coach, speaker, author, and musician. He’s an expert in teaching service providers how to package, price and promote their signature training and coaching programs.

Listen in as he shares:

  • His approach on how to leverage your knowledge and charge what you deserve
  • How to get your pricing strategy spot-on and increase your value
  • Why it’s essential to deliver on what you promise
  • The importance of realizing how you are responsible to your clients, and not for them
  • How to get over your fears and raise your prices
  • How to communicate your value so prospects buy
  • His functional Six P’s Formula to charge what you deserve
  • His No. 1 Tip to raise your prices


I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Nina x

78 episodes