Pricing an Intangible | Ep. 30

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In Episode 30, Chris and Calvin discuss how to price an intangible product. Tune in to how to set your price and how to sell your product.

3 Key Points

  • As a start, use a near to hourly pricing structure.
  • Once you have clients, price your product based off the transformation you are creating in their life. ie. How much is a girlfriend, or confidence in selling worth? Remember that your training lasts a lifetime.
  • Establish who you are working for, are you a dating coach for millionaires, or students? You are selling a change in the person's life, know what that change is worth to the client

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