What Is Cross Selling, Upselling and Downselling? | Ep. 43

Manage episode 189993814 series 1600863
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

In Episode 43, Chris and Calvin discuss directional selling. Tune in to learn what each term means in relation to price and value.

3 Key Points

  • Only sell to the right buyer, do not use directional selling to trick people into buying. Upselling happens when your customer needs a higher price and value offer.
  • Down selling happens when your customer needs a lower price and value offer than what you are selling.
  • Cross selling is around the same price and value point.

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