Manage episode 189993814 series 1600863
In Episode 43, Chris and Calvin discuss directional selling. Tune in to learn what each term means in relation to price and value.
3 Key Points
- Only sell to the right buyer, do not use directional selling to trick people into buying. Upselling happens when your customer needs a higher price and value offer.
- Down selling happens when your customer needs a lower price and value offer than what you are selling.
- Cross selling is around the same price and value point.
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