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Lesson: How To Use Line Cards

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Manage episode 348277798 series 3392788
Content provided by Bill Gilliland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Gilliland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In one of our businesses that I was involved in that I ran for another family in my early career, we sold industrial supplies and we represented a lot of different manufacturers. And so we had what was known as a line card. And when we'd go call on one of our prospects, we would take them the line card, and the line card would have all the things we sold listed. So for example, I'm going to give you a
little bit about how a line card work. So I've found that a lot of people don't actually understand all the things that we do, and they certainly don't understand all the things that you do. How many of you out there have actually gone into somebody and they said, "Well, I just bought something from XYZ company." You're like, oh, I could have done that. And you missed the sale just because they didn't understand everything that you had available. In this episode, we go over line cards as well as other aspects of a strong marketing plan.

Being a Business Owner is Lonely.

But It Doesn't Have to Be...

Join The Entrepreneur Experience.

Be sure to visit BizRadio.US to discover hundreds more engaging conversations, regional events and more.

  continue reading

143 episodes

Artwork
iconShare
 
Manage episode 348277798 series 3392788
Content provided by Bill Gilliland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill Gilliland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In one of our businesses that I was involved in that I ran for another family in my early career, we sold industrial supplies and we represented a lot of different manufacturers. And so we had what was known as a line card. And when we'd go call on one of our prospects, we would take them the line card, and the line card would have all the things we sold listed. So for example, I'm going to give you a
little bit about how a line card work. So I've found that a lot of people don't actually understand all the things that we do, and they certainly don't understand all the things that you do. How many of you out there have actually gone into somebody and they said, "Well, I just bought something from XYZ company." You're like, oh, I could have done that. And you missed the sale just because they didn't understand everything that you had available. In this episode, we go over line cards as well as other aspects of a strong marketing plan.

Being a Business Owner is Lonely.

But It Doesn't Have to Be...

Join The Entrepreneur Experience.

Be sure to visit BizRadio.US to discover hundreds more engaging conversations, regional events and more.

  continue reading

143 episodes

All episodes

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