Seth Godin - What Is Marketing?


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What story does your marketing tell about you? And why should people care?

My name is Christian Rodwell and today I’m talking with Seth Godin. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language.

In this episode you’ll learn…

The difference between a Freelancer and an Entrepreneur
3 common pitfalls that aspiring entrepreneurs face when starting out
Seth’s simple definition of what ‘Marketing’ actually means
Why one of your goals as a business owner is to become the monopoly in your industry
The #1 thing a solopreneur should focus on to build their business
Seth’s answer to whether life as an entrepreneur becomes easier or more difficult as time passes


‘I am trying very hard to spread a big basket of ideas, and I am lucky enough to be able to teach a million people a day - but those people are the ones that are taking that work to the world’

‘Marketing is everything we do and how we do it. It’s the story we tell, and mostly it’s the change we seek to make’

‘If you’re a freelancer but you think you’re an entrepreneur you’re going to be stressed out of your mind’

‘What you really need to worry about is not failing, it’s almost succeeding’

‘I had the opposite: it wasn’t ‘take this job and shove it’, it was ‘how do I take this job and replicate this environment for the rest of my life’’

‘No one cares about your ‘why’. They care about what they think your ‘why’ is’

‘I think when making important life decisions you better be really clear about your motivation, but marketing is about what we hear - not what you say.’

‘Human beings are always looking for something that’s worth doing, and avoiding things that they think aren’t worth doing’

‘That fear that we all have is really getting in the way of what we could be creating’

‘This whole passive income thing is so ridiculous. How about active income as a result of extraordinary care and effort.’

‘Do not try to sell to strangers, try to sell to sell to people who already trust you - even if it’s only 5 people’

‘If you’re not paying Facebook then you’re not a customer, you’re the product - and that’s worth thinking about for a minute’

Links & Resources mentioned in this episode:

Seth Godin - This Is Marketing: You Can’t Be Seen Until You Learn To See [Book]

Guest Details:

Seth Godin Website

Seth Godin Facebook Page

Seth Godin Twitter

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