Five-star reviews, one-star profits: The devaluation of businesses in Black communities

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On Wednesday, February 19, Brookings Metro hosted an event exploring a report conducted by the program and Gallup titled: “Five-star reviews, one-star profits: The devaluation of businesses in Black communities,” which finds that highly rated businesses in Black neighborhoods (measured by Yelp ratings) experience slower revenue growth than poorly rated businesses in otherwise similar neighborhoods. Following a presentation on the research, thought leaders on two panels, including investors and business owners, examined how racial segregation and discrimination can distort markets; in particular, the practices and policies that cause the devaluation of businesses.

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