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Lies, Damned Lies, and Marketing
Manage episode 308100983 series 70215
Content provided by Kevin Craine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Craine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.
Host, Kevin Craine
618 episodes
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Manage episode 308100983 series 70215
Content provided by Kevin Craine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Craine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.
Host, Kevin Craine
618 episodes
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Similar to Everyday MBA
Practical business lessons for the real world.
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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…
continue reading
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…
continue reading
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