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Michael Solomon and the New Chameleons

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Manage episode 298384845 series 2891690
Content provided by Gary David + Adam Gamwell, Adam Gamwell, and Gary David. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary David + Adam Gamwell, Adam Gamwell, and Gary David or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We are living in the Age of Identity. Terms like fluidity and intersectionality speak to the moment of people exploring who they are across and within different contexts. People are free to choose from a wide variety of selves, each building on the other to create a range of self-expression. While this allows people to speak about who they see themselves as in multiple ways, it does create challenges to trying to reach those people through marketing.

Michael Solomon is exploring new rules for a new marketing world. From a PhD in social psychology , Michael has spent a career looking at how to reach people through marketing. His new book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, breaks down how those traditional marketing boundaries are blurring. Also, it’s no longer just the individual heading out for a purchase. They’re checking with their friends and social media sites and doing research before even starting to buy anything. It’s as much about social validation as it is satisfaction from the purchase.

In order to truly understand and meet people where they are at, Michael walks us through how we need to update old marketing tropes for the 21st century and embrace chameleon consumers.

  continue reading

92 episodes

Artwork
iconShare
 
Manage episode 298384845 series 2891690
Content provided by Gary David + Adam Gamwell, Adam Gamwell, and Gary David. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary David + Adam Gamwell, Adam Gamwell, and Gary David or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We are living in the Age of Identity. Terms like fluidity and intersectionality speak to the moment of people exploring who they are across and within different contexts. People are free to choose from a wide variety of selves, each building on the other to create a range of self-expression. While this allows people to speak about who they see themselves as in multiple ways, it does create challenges to trying to reach those people through marketing.

Michael Solomon is exploring new rules for a new marketing world. From a PhD in social psychology , Michael has spent a career looking at how to reach people through marketing. His new book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, breaks down how those traditional marketing boundaries are blurring. Also, it’s no longer just the individual heading out for a purchase. They’re checking with their friends and social media sites and doing research before even starting to buy anything. It’s as much about social validation as it is satisfaction from the purchase.

In order to truly understand and meet people where they are at, Michael walks us through how we need to update old marketing tropes for the 21st century and embrace chameleon consumers.

  continue reading

92 episodes

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