Manage episode 204775611 series 1676096
What the research shows about putting a little friction in your customer experience, the four-step process to hook your customers, and a guide to making great introductions.
Bite-Sized Delights From the Episode:
- How adding friction early in the customer experience can get customers to invest in the relationship.
- The keys to making a great introduction.
- A close look at how you can tap into the feedback loop that gets customers engaged.
- Why every industry needs to worry about disruption.