EP032: Introing, Hooking, and Frictioning!

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Manage episode 204775611 series 1676096
By Joey Coleman and Dan Gingiss (396264), Joey Coleman, and Dan Gingiss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What the research shows about putting a little friction in your customer experience, the four-step process to hook your customers, and a guide to making great introductions.

Bite-Sized Delights From the Episode:

  • How adding friction early in the customer experience can get customers to invest in the relationship.
  • The keys to making a great introduction.
  • A close look at how you can tap into the feedback loop that gets customers engaged.
  • Why every industry needs to worry about disruption.
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