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EP104: Canadian Professors, Apple Cards, and Inflatable Pools!
Manage episode 272087757 series 1676096
Content provided by Joey Coleman and Dan Gingiss (396264), Joey Coleman, and Dan Gingiss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joey Coleman and Dan Gingiss (396264), Joey Coleman, and Dan Gingiss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Learn about talking to customers in uncertain times, a remarkable credit card experience, and the power of Cracker Jack-esque surprises.
Bite-Sized Delight From the Episode: • Concrete Communication in Uncertain Times - Using concrete, specific language helps give customers confidence in your ability to help them navigate uncertain times. • The Apple Credit Card - Changing the Landscape Again - By designing an aesthetically pleasing, customer-friendly credit card Apple hopes to reinvent yet another category. • Inflatable Pools with a Free Prize Inside - An unexpected free gift (that would normally be an upsell) helps connect end users to the manufacturer - even thought the item was purchased through a third party.
Are You Looking for Things We Referenced? • Speaking to Customers in Uncertain Times - by Packard, Moore, and McFerrin in the M.I.T. Sloan Management Review • The Apple Credit Card • Cracker Jack-esque Surprises
Find more links and a full transcript of the show at: http://ExperienceThisShow.com. See you next week!
185 episodes
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Manage episode 272087757 series 1676096
Content provided by Joey Coleman and Dan Gingiss (396264), Joey Coleman, and Dan Gingiss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joey Coleman and Dan Gingiss (396264), Joey Coleman, and Dan Gingiss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Learn about talking to customers in uncertain times, a remarkable credit card experience, and the power of Cracker Jack-esque surprises.
Bite-Sized Delight From the Episode: • Concrete Communication in Uncertain Times - Using concrete, specific language helps give customers confidence in your ability to help them navigate uncertain times. • The Apple Credit Card - Changing the Landscape Again - By designing an aesthetically pleasing, customer-friendly credit card Apple hopes to reinvent yet another category. • Inflatable Pools with a Free Prize Inside - An unexpected free gift (that would normally be an upsell) helps connect end users to the manufacturer - even thought the item was purchased through a third party.
Are You Looking for Things We Referenced? • Speaking to Customers in Uncertain Times - by Packard, Moore, and McFerrin in the M.I.T. Sloan Management Review • The Apple Credit Card • Cracker Jack-esque Surprises
Find more links and a full transcript of the show at: http://ExperienceThisShow.com. See you next week!
185 episodes
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Similar to Experience This!
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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…
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