Manage episode 221601391 series 1607698
This week Brian speaks with Alessandra Maderni of Shipsomnia. Alessandra explains the importance of building a brand vs. products and how this massive project came to life out of the ashes of failure. Shipsomnia is massive! Learn how storytelling and branded themes create this strong of a brand at this level. This is a priceless podcast, don't miss it!