#70 Shipsomnia & The Power of Storytelling & Brand Building

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Manage episode 221601391 series 1607698
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

This week Brian speaks with Alessandra Maderni of Shipsomnia. Alessandra explains the importance of building a brand vs. products and how this massive project came to life out of the ashes of failure. Shipsomnia is massive! Learn how storytelling and branded themes create this strong of a brand at this level. This is a priceless podcast, don't miss it!

87 episodes available. A new episode about every 7 days averaging 39 mins duration .