Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Content provided by The Pop-Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Pop-Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Muggles & Wizards of Marketing w/ Justin Lines
MP3•Episode home
Manage episode 260119100 series 2416691
Content provided by The Pop-Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Pop-Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the 2nd part of our interview w/ Justin Lines, we get into the details of how he accomplished his research and the insights that came from it, the wizard vs muggles mentality of strategists & 2 different archetypal audiences that marketers create for, the magician & the rockstar audience.
All of Justin's research on comedy & marketing strategy can be found at his website for free!
https://justinlines.com/
Find out more about Joe and Pop-Marketing here:
https://www.pop-marketer.com/
Connect with Justin & Joe on social:
https://twitter.com/justinlines1?lang=en
https://twitter.com/joenormal?lang=en
https://www.linkedin.com/in/justin-lines-86913bab/
https://www.linkedin.com/in/jocox/
…
continue reading
All of Justin's research on comedy & marketing strategy can be found at his website for free!
https://justinlines.com/
Find out more about Joe and Pop-Marketing here:
https://www.pop-marketer.com/
Connect with Justin & Joe on social:
https://twitter.com/justinlines1?lang=en
https://twitter.com/joenormal?lang=en
https://www.linkedin.com/in/justin-lines-86913bab/
https://www.linkedin.com/in/jocox/
47 episodes
MP3•Episode home
Manage episode 260119100 series 2416691
Content provided by The Pop-Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Pop-Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the 2nd part of our interview w/ Justin Lines, we get into the details of how he accomplished his research and the insights that came from it, the wizard vs muggles mentality of strategists & 2 different archetypal audiences that marketers create for, the magician & the rockstar audience.
All of Justin's research on comedy & marketing strategy can be found at his website for free!
https://justinlines.com/
Find out more about Joe and Pop-Marketing here:
https://www.pop-marketer.com/
Connect with Justin & Joe on social:
https://twitter.com/justinlines1?lang=en
https://twitter.com/joenormal?lang=en
https://www.linkedin.com/in/justin-lines-86913bab/
https://www.linkedin.com/in/jocox/
…
continue reading
All of Justin's research on comedy & marketing strategy can be found at his website for free!
https://justinlines.com/
Find out more about Joe and Pop-Marketing here:
https://www.pop-marketer.com/
Connect with Justin & Joe on social:
https://twitter.com/justinlines1?lang=en
https://twitter.com/joenormal?lang=en
https://www.linkedin.com/in/justin-lines-86913bab/
https://www.linkedin.com/in/jocox/
47 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.