Shannon Watts On Demanding Action


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“This required a grassroots presence that we now have in every single state, this army of badass women fighting every single day.”

Shannon Watts is the founder of Moms Demand Action, author of “Fight Like A Mother” & a generationally-important activist on the issue of gun violence. We discuss the extraordinary progress made by her and her team in the past 6.5 years against the National Rifle Association & towards a safer gun culture in the United States, as well as look into the creation of one of the largest grassroots movements in American history

Key Learnings

1. Shannon’s vision of where the movement is and identifying where and how to play offense and play defense

2. Why Shannon, her team, and the entire movement will not be intimidated & will stay on message

3. The importance of being a non-partisan organization which welcomes anyone into the coalition

4. Barriers to progress aside from the NRA

5. Preparing for the 2020 Presidential election cycle & seeing candidates mirror the message of Mom’s Demand Action

6. Which convention would Shannon prefer to speak at?

7. Leveraging her memory and her training to tell high impact stories and hold people accountable

8. The value of social media and the value of going back to print

9. Creating one of the largest grassroots organizations in our nation’s history & the concept of “Mothers & Others” to expand the movement

10. The importance of self-care in being an activist

11. Other leaders and influencers that Shannon is inspired by


Twitter & Instagram: @shannonrwatts

Mom’s Demand Action:

Fight Like A Mother:

159 episodes