πŸš˜πŸš™πŸŽοΈ Choose Your Own Car-mercial: How an idea sparked a trillion car ads

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Sometimes the idea you scrawl on a napkin turns out to be the best you’ve ever had. For Sam Dickson and Cam Bell, Creative Directors at CHE Proximity, that scribble became the script that launched a trillion car ads. Jules Lund goes behind the scenes to find out how they made it happen.

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