📸 Making Memories: How brands are becoming part of the experience

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Manage episode 236711694 series 2402939
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO’s Gayle While and Kathmandu’s John Sette.

16 episodes available. A new episode about every 24 days averaging 18 mins duration .