🍟 Would You Like Surprise With That? How to be brave with your brand

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Manage episode 235688566 series 2402939
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold”. Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about how to break the mould without losing a brand’s soul.

16 episodes available. A new episode about every 24 days averaging 18 mins duration .