Face The Book TV #16: Amazon & Facebook Advertising

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By Charlotte Pierce. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Face The Book TV #16In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising.
In this episode, Ian Lamont, award-winning author of the In30Minutes Guides and CEO of LeanMedia, answers your questions about factors like cost-per-click, organic vs. paid search, considerations for mobile ads, strategies for bidding on placement, and most important - how and why Amazon advertising works for book publishers!
EPISODE LINKS:
https://piercepress.com/podcasts
https://encirclepublications.com
https://in30minutes.com
https://LeanMedia.org
http://IPNE.org

6 episodes