David Tao Co-Founder and Editor of BarBend - Ep. #81


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DAVID TAO Co-Founder and Editor of media brand BarBend

  • David Thomas Tao is an entrepreneur, editor, and voice actor based in New York City.
  • He is the Co-Founder and Editor of BarBend.com, a media brand that provides multi-platform coverage of news, analysis, training, and opinion in strength training and sports.
  • One of the largest and fastest-growing fitness sites on the web, BarBend is the Official Media Partner of USA Weightlifting and is also a partner broadcaster for the 2019 Reebok CrossFit Games.
  • David is a 2019 Forbes 30 Under 30 list maker for Media. A veteran of the health & fitness industry, he has nearly a decade of experience building and running editorial teams in the space
  • David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of Greatist.com.
  • In addition to his work in the health & fitness industry, David has been a writer for Fortune and Fortune.com, as well as a contributor to Forbes.com, Slate, and numerous other outlets across the web and in print.


  • David tells us your story before being a Forbes 30 under 30. Was life always easy?
  • Graduating from Harvard is a big deal, how has that helped you in business?
  • You were an intern at Rolling Stone Magazine?
  • David, why Bar Bend?
  • What is the landscape of niche content?
  • How do you build a loyal niche audience?
  • What are some strategies for partnering with larger organizations? What about content syndication?
  • How can content businesses insulate themselves from seasonal shifts?
  • How do you recruit writers and contributors?


  • BarBend is a news, analysis, entertainment, and opinion platform for what’s relevant in strength-based competition and training. And is an independent website with multiple contributors
  • BarBend is the Official Media Partner of USA Weightlifting
  • Celebrates diverse methods and modes of strength training and sport.



87 episodes