Fanalytics U Class 3: The Nature of Fandom


Manage episode 265352777 series 2163780
By Fanalytics, Mike Lewis, and Emory University Marketing Professor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Consumer behavior is the academic field that focuses on why people make choices and engage in consumption of various products and services. In Class 3, Professor Mike Lewis discusses the key elements of consumer behavior in sports.

85 episodes