The Impact of Commercialization on Sports Fandom

Fanalytics with Mike Lewis

Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marking Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. Plus, we throw in some nuggets about George Pickens' human highlight film status this preseason and the intriguing stories behind NFL's AFC North teams going into this season. But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports. Fasten your seatbelts as we embark on this thrilling journey through the world of sports, entertainment, and politics like you’ve never heard before!

EPISODE CHAPTERS

(0:00:05) - Rookie QBs and George Pickens' Performance

(0:07:47) - Potential Money-Making Opportunities Through Sports Documentaries

(0:16:04) - Advertising's Impact on Sports Fandom

(0:21:45) - Impact of Commercialization on Sports Fandom

(0:32:11) - Sports Fandom and Broadcasts

(0:40:24) - 2024 Republican Primary and Politics

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