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#8: Beacons & Micro-Location
Archived series ("Inactive feed" status)
When? This feed was archived on July 23, 2021 22:39 (). Last successful fetch was on January 27, 2019 01:35 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 182398867 series 1491698
Sure, GPS was a game-changer. But as stars were to ancient mariners, “beacons” are the true wayfinders of the Internet of Things. They’re the enabling tech behind “micro-location”, and they’re about to revolutionize location services all over again.
Topics
- What are “beacons”?
- Beacons vs. iBeacons
- Generic names vs. Apple branding
- Compatibility
- Cost
- Design
- Hardware and service providers
- GPS vs BLE (Bluetooth Low Energy), and why you need both
- Micro-location applications (see “Use cases” section below for more)
- A way for retail to compete with Amazon?
- Geofencing
- Ultra-microlocation (!)
- Light (vs. RF) becaons
Links
- Mobiquity
- Estimote — Stylish beacons priced at 3 for $99
- Qualcomm’s Gimbal beacons
Use cases
While the use cases for this technology is pretty endless, here are just a few we touch on:
- Airports
- Shopping malls
- Retail
- Personalized shopping
- In-store contextual advertising
- Radically different checkout experience (“real-life one-click”)
- Augmented reality
- Casinos
- Museums and libraries
- Medicine (Proteus are pills that notify a patch that you’ve digested the pill)
- Sports and games
- Theme parks
- Within a car (!)
31 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on July 23, 2021 22:39 (). Last successful fetch was on January 27, 2019 01:35 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 182398867 series 1491698
Sure, GPS was a game-changer. But as stars were to ancient mariners, “beacons” are the true wayfinders of the Internet of Things. They’re the enabling tech behind “micro-location”, and they’re about to revolutionize location services all over again.
Topics
- What are “beacons”?
- Beacons vs. iBeacons
- Generic names vs. Apple branding
- Compatibility
- Cost
- Design
- Hardware and service providers
- GPS vs BLE (Bluetooth Low Energy), and why you need both
- Micro-location applications (see “Use cases” section below for more)
- A way for retail to compete with Amazon?
- Geofencing
- Ultra-microlocation (!)
- Light (vs. RF) becaons
Links
- Mobiquity
- Estimote — Stylish beacons priced at 3 for $99
- Qualcomm’s Gimbal beacons
Use cases
While the use cases for this technology is pretty endless, here are just a few we touch on:
- Airports
- Shopping malls
- Retail
- Personalized shopping
- In-store contextual advertising
- Radically different checkout experience (“real-life one-click”)
- Augmented reality
- Casinos
- Museums and libraries
- Medicine (Proteus are pills that notify a patch that you’ve digested the pill)
- Sports and games
- Theme parks
- Within a car (!)
31 episodes
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