014 Paula Cademartori

Fashion Your Seatbelt

Let me tell you a bit about Ms. Paula Cademartori. The first thing you notice about Paula is her smile. It is always there...from ear to ear…honestly she is one of the most positive, up beat people you are likely to meet working in fashion. And her colorful headquarters in Milan, where we did this podcast interview, beautifully reflects her personality. As do her vibrant shoes and her eye catching bags, with their very distinctive clasp. Paula originally moved to Italy from Brazil (where she earned a degree in industrial design,) back in 2005 when she was just 21 years old. She wanted to both reconnect with her family’s native country and study Accessories Design at the Istituto Marangoni. By 2009 Paula was spotted by Italian Vogue and competed in the magazine’s Vogue Talents award. That recognition motivated Paula to launch her signature accessories brand in 2010, which right away stood out for its great design, colorful pattered leather combos and the instantly iconic metal buckle clasp she had designed after being inspired by the symbol for Pi. And I can tell you from first hand experience that once Paula’s bag line was launched…every fashion it-girl on the planet was clamoring to get there hands on one. But as the company grew, to include a line of shoes as well as small leather goods, Paula always made every client feel special. She was, and is, famous for sending hand written notes to her customers in the mail. And by 2016, it came as no surprise that the Fashion Group Only The Brave, which is run by the charismatic Renzo Rosso, would come knocking on Paula’s door and would end up acquiring a majority stake in her company. A move that has given her start up accessories company the support it needed to super charge its global expansion. Paula now finds herself in the pole position to become a world wide household name in the luxury accessories market. And who knows, maybe one day in the not too distance future, fashionable women will be able to wear Cademartori designs from head to toe.