311. Yifat Cohen: How to activate and monetize your expertise

Feisworld Podcast

Meet Yifat (pronounced "ee-fah-t", the "Y" makes the long "e" sound like in Yvonne)

She is an entrepreneur that runs an engagement marketing business that helps entrepreneurs establish instant trust with their prospects. She's been in business for over 11 years, she does Krav Maga, loves geeky things, cooks spicy food, and is a traveler and adventurer, but also one who loves her sleep and strong coffee (which really doesn't go together, does it?).

One of the first 100 people to be invited to Google+, Yifat has built her entire brand with one show on one platform that most people didn't even care about.

Google hired Yifat and flew her around the world to train their own team and speak at their offices (which they hardly let a non-Googler do). She worked with the city of Austin, was featured on radio shows, big stages and live events... all because Yifat understands one thing:

In our overly connected world, we are starving for connection. And when we provide that connection we are rewarded with referrals, loyalty and $$

Connect with Yifat:

• https://www.facebook.com/TheYifatCohen/
• https://www.instagram.com/yifatcohenrocks/
• https://www.linkedin.com/in/realyifatcohen/
• https://www.youtube.com/channel/UCHtHKCMUdYv9TNQS5kGKSdg

We used Restream to go live during the first release of this conversation on multiple social channel. You can too! Check out their forever free version: https://restream.grsm.io/feiwu3936

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