Artwork

Content provided by Female Startup Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Female Startup Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Best of ‘22 - Launching a beauty brand with less than $10K, selling out your first 1500 units and going on to raise $1M in capital, this is the story of Lisa Guerrera from Experiment Beauty (Part 1)

47:24
 
Share
 

Manage episode 350878061 series 2923366
Content provided by Female Startup Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Female Startup Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.

Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.

Always wanted to know what you do you do when you have an $8500 budget to launch a beauty brand? You get creative pretty. damn. quickly. Lisa shares her 3-step organic marketing approach that got her hero product out into the world (without spending a dime). Firstly, the product. You have to clock this one early on, but creating a product that is memorable, meme-able, and sharable will simply sell itself. Secondly, TikTok. There’s just no way you’re going to get around this one if you’re a brand launching in 2020 - get behind the screen yourself and work with other creators to push your product out there (bonus points for going viral). And finally, brand collabs. Creating a product that pairs well with other products is a dream for organizing cool collabs, it’s a win-win! Have a really unique perspective. And own it. Beauty is one of the most crowded spaces. Stick with your vibe, your absurdity, the fun, and the people will follow.

We also cover the story of how to deal with a nightmare manufacturer and avoid this in the future, not spending a dime on launch-day marketing and Lisa’s top piece of advice for founders looking to launch into the beauty space.

I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.


LINKS WE MENTION:

Lisa's Instagram

Experiment Beauty's Instagram

Nick Sharma’s Newsletter

Glossy Pop Newsletter

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Say hello to Doone: hello@femalestartupclub.com



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

627 episodes

Artwork
iconShare
 
Manage episode 350878061 series 2923366
Content provided by Female Startup Club. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Female Startup Club or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.

Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.

Always wanted to know what you do you do when you have an $8500 budget to launch a beauty brand? You get creative pretty. damn. quickly. Lisa shares her 3-step organic marketing approach that got her hero product out into the world (without spending a dime). Firstly, the product. You have to clock this one early on, but creating a product that is memorable, meme-able, and sharable will simply sell itself. Secondly, TikTok. There’s just no way you’re going to get around this one if you’re a brand launching in 2020 - get behind the screen yourself and work with other creators to push your product out there (bonus points for going viral). And finally, brand collabs. Creating a product that pairs well with other products is a dream for organizing cool collabs, it’s a win-win! Have a really unique perspective. And own it. Beauty is one of the most crowded spaces. Stick with your vibe, your absurdity, the fun, and the people will follow.

We also cover the story of how to deal with a nightmare manufacturer and avoid this in the future, not spending a dime on launch-day marketing and Lisa’s top piece of advice for founders looking to launch into the beauty space.

I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.


LINKS WE MENTION:

Lisa's Instagram

Experiment Beauty's Instagram

Nick Sharma’s Newsletter

Glossy Pop Newsletter

Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com

Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

Female Startup Club's Instagram

Doone's Instagram

Doone's TikTok

Say hello to Doone: hello@femalestartupclub.com



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

627 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide