Kristel de Groot built her business, Your Super, to $200M+ in revenue while she was in her 20’s, and she used intuition as her superpower (Part 1)

Female Startup Club

This is Kristel de Groot for Female Startup Club

Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening to this episode - you probably know how hard it can be to generate revenue - it's bloody tough! you might have just started and made a few sales… you might have made a few thousand dollars in sales or maybe even a few hundred thousand - hell maybe you’ve made multi 7 figures in sales! Now imagine scaling your business to hitting $200 million in revenue. Imagine what that would look like from a supply chain point of view, a product development pov, the investment point of view.

That’s what Kristel de Groote did - all while she was in her 20’s. I know. Wild. Today’s episode is a reminder that when you stick it out for the long run, when you have a real purpose and drive to change the world - magical things can happen. Kristel built her company, Your Super, alongside her partner Michael in their early 20s after Michael battled cancer. They built it to $200m in revenue and then sold it to the Healing Company in 2022 for an undisclosed amount. This story starts with humble beginnings and it ends with so many brilliant learnings, I hope you love it as much as I do!

I particularly love the part of this episode where we talk about the bottleneck in your business. Your flailing SEO strategy? The manufacturer that just won’t get back to you in time? Problems with shipping delays? Practical complications can cause a headache, but when we get to the crux of it it’s you as a founder who determines the real cap. You are the bottleneck of your business. Some of the greatest growth that you will see happen in your company comes at times when you work on your personal growth. And by personal growth, I don’t mean having all the answers. It’s knowing that not knowing is your superpower. It’s knowing that you don’t need to know step 100 when you’re at step 1. It’s wholeheartedly finding peace with yourself when you are: on a seat at the table that you have built yourself.

And before we jump into today’s episode I want to quickly mention the Girl Code that we introduced in our recent episodes! The general gist is that it’s a very loose and casual deal where if you love Female Startup Club and what we’re doing over here, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.

Let’s get into today’s episode, this is Kristel for Female Startup Club.

LINKS WE MENTION:

kristelandmichael.com

yoursuper.com

Your Super's Instagram

Kristel and Michael's Instagram

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